Senior Content Creator

Nasr City, Cairo, Egypt

Full Time

Experienced

About Us

Hindawi Foundation is a not-for-profit organization dedicated to promoting education, culture, and a love of reading across diverse communities and languages through innovative digital initiatives.

Our latest platform, Booktime (launched in 2024), provides free access to a global library of children’s books for readers aged 12 and under, available worldwide in multiple languages. By joining Hindawi Foundation, you will help use technology to make reading and learning accessible to children everywhere.

The Role

We are looking for a Senior Content Creator for a full-time, on-site role. You will own the voice and visibility of our free kids' book platform, Booktime (App & Web).

You will be responsible for developing content strategy, SEO, and ASO to produce high-ranking bilingual content (English & Arabic) that drives organic traffic and app installs.

If you are passionate about digital marketing and can bridge the gap between creative writing and search algorithms, this role is for you.

Key Responsibilities

Develop and execute content strategy aligned with growth objectives

Plan and create monthly bilingual content calendars for Social Media, Blog, Email, and Push Notifications

Optimize website content (SEO) and app store listings (ASO) to increase organic traffic and visibility

Conduct keyword research and competitor analysis

Monitor performance using Google Search Console and App Store Connect

Refine content strategy based on rankings, installs, and engagement metrics

Write persuasive ad copy and scripts for Meta and Google Ads campaigns

Localize content culturally for Arabic and English-speaking audiences

Collaborate with product, media, and marketing teams

Stay updated with SEO trends and digital marketing best practices

Qualifications & Experience

Bachelor’s degree in Marketing, Communications, Journalism, or related field

3+ years of experience in Content Creation with a strong focus on Digital Marketing

Strong proficiency in Arabic and English (writing and speaking)

Hands-on experience with SEO and ASO

Experience with analytics tools (Google Analytics, Search Console, App Store Connect)

Experience writing ad copy for performance campaigns is a plus

Why Join Us

Contribute to a mission-driven global education platform

Shape the voice of a fast-growing digital product

Work within a collaborative, purpose-led team

Opportunities for continuous learning and growth

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Senior Content Creator

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