Performance Marketing Specialist

Nasr City, Cairo, Egypt

Full Time

Entry Level

About Us

Hindawi Foundation is a not-for-profit organization dedicated to promoting education, culture, and a love of reading across diverse communities and languages through innovative digital initiatives.

Our latest platform, Booktime (launched in 2024), provides free access to a global library of children’s books for readers aged 12 and under, available worldwide in multiple languages. By joining Hindawi Foundation, you will help use technology to make reading and learning accessible to children everywhere.

The Role

We are seeking a Performance Marketing Specialist for a full-time, on-site role. You will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple channels to drive traffic, conversions, and revenue growth.

The role includes managing paid media campaigns, analyzing performance data, optimizing ROI, and applying best practices in digital marketing. You will collaborate with cross-functional teams to deliver high-performing campaigns and ensure continuous improvement across the customer acquisition funnel.

Key Responsibilities

Manage ad network accounts, making daily adjustments
Report on conversion metrics across our multichannel campaigns
Assist in planning media buying campaigns
Specify important tracking events and work with our technical team to validate their accuracy
Work with the content team to ensure we have the right balance of formats and messaging for our digital campaigns
Assist in identify opportunities for improvement of systems, processes, practices, cost reduction, and productivity
Work with data analysts to optimise campaign efficiency whilst we continue to scale
Assist in investigating and implementing automation techniques, particularly in Google Ads

Qualifications

0 to 3 years of digital marketing experience.
Analytical skills.
Experience running multichannel campaigns is plus.
Excellent English level.

Why Join Us

Work on a global, mission-driven education platform
Manage and optimize digital marketing campaigns across multiple channels
Collaborate with cross-functional teams (marketing, content, tech)
Gain hands-on experience in performance marketing and data analysis
Opportunities for learning, growth, and career development

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Performance Marketing Specialist

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